Platonic: a type of love, or close relationship, that is non-romantic. 

Have you ever wanted to give a friend a nice gift but always thought the gift or the gesture itself may be too romantic?

Hershey's is known for its passion for making life sweeter, more lovely, and more memorable. Why not also celebrate the special moments of platonic love towards others? ​​​​​​​

This project's objective is to steer away from the usual romantic love concept and instead celebrate friendship and kinship.